Shed Plant Pushers Startup - Brand Identity

Meet the plant pushers! SHED is on a mission to show everyone how good and tasty proper 100% plant-based foods can be — having been part of SHED from the beginning, the project started with establishing a brand strategy and narrative that appealed to meat eaters to encourage them to incorporate more veg into their day-to-day lives. Hence SHED, the centre of the garden where all good things come from, was born. The project has hit upon many of my branding, graphic design and marketing disciplines as the project continues to grow.

The Brand Manifesto

All good brands know WHY they are here. The putting together of a brand manifesto is a great resource to show off that thinking and align minds to a brand and its strategy/narrative. The SHED manifesto articulates clearly and creatively WHY we are here and positions the brand within the market — drawing a line in the sand for what we stand to do.

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