Serious Interiors - Brand Identity & Website

Serious Interiors are a UK-based construction and bespoke interiors business focused on manufacturing, accommodation, retail and commercial spaces. I came on board to rebrand their initial identity (brand identity) system and redesign the website as part of an expansion to a new workshop and a desire to attract larger clients. Serious Interiors are now going from strength to strength, appealing to larger clients and interesting their business new end.

Website

The website had two main functions. One is to explain to potential clients what and who Serious Interiors are. And secondly, act as a project portfolio to showcase past work, instilling confidence in new clients.

The Brand Book

All good branding exercises need a good brand book to bring the new narrative and look together. Serious Interiors brand book shows the coming together of strategy and narrative and how they become a visual brand identity that appeals.

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