Fritti Italian Street Food - Brand Identity

Fritti starts its journey by bringing Italian street food classics to Cutlery Works, a bustling contemporary food hall in the heart of the Sheffield Kelham Island area. I was tasked with giving the start-up a youthful, contemporary brand identity matching the trendy vibe this gentrified location (Kelham Island) exudes. At the same time, taking influence from classic, bold Italian food brands and their typography.

The Brand Book

Through research and strategy, it was clear Fritti had a unique opportunity to position itself away from 'traditional' Italian dining through its branding. This fits well with the contemporary location and youthful customer base already determined by Frittis premiss, Cutlery Works. The brand book was a great way of showing off the findings and strategy, positioning the brand and outlining the narrative.

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